SWAN$ DONT JUST HAVE SEX WITH ANYONE - @HelloGbenga

GETTING IN THE FIELD - NYFW - FEB 2024 - @HelloGbenga

VIRGINIA FOR THE HOLIDAYS - OUR FIRST SHOOT - @Hellogbenga

ROCKFORD ICEY MARKET : IDJHSWA X WINNEBEGO HEALTH DEPT -@HelloGbenga

Our First Official Drop: Swan Tees

I learned that "swans dont just have sex with anyone" at a pop up vendor shop. 

Well i learned that they basically get married and mate for life, and that alot of birds and other animals do the same. 

It was perfect timing to incorporate that concept into this new brand i was building. 

I wanted the design to be light and welcoming and happy. Feel like everyone is hoping on the dark vamp wave so imma do the opposite. 

I did the design on illustrator after teaching myself on youtube. It was fun to make cuz i didnt know what i was doing at all but after lots of practice and patience it came out perfect.

this was gonna be our first drop. This was more than just launching a product—it was putting our message out into the world. So i was mixed with nervousness and excitement launching this product but id say it was a smash.

I think this tee, how it fit, the colors, the timing, the message, the design, the quality, was all the ingredients perfect combination of a smash.

— Gabe