ROCKFORD ICEY MARKET : IDJHSWA X WINNEBEGO HEALTH DEPT -@HelloGbenga

IDJHSWA Presents: Bottega Venetta Music by Gabe Gizz

“I Do Porn, But I Don’t Just Have Sex with Anyone” - @therealashleex

“More Life, More Intention” - Tulum Reflections in IDJHSWA - @Therealletty_

October 18, 2023 — The business has been incorporated, paper work filed...We doing this shit for real now...

After months of tossing around ideas, sketching logos, and ordering sample trucker hats, I took the plunge and officially registered our clothing brand. It wasn't just about the paperwork; it was about committing to a vision. I even placed our first bulk order: trucker hats in four color ways and tees in two color ways some socks too. The dream was no longer just a concept; it was becoming a reality.

To introduce our brand to the world, we secured a spot at Evangelina’s winter “ICEY MARKET” vendor event. This wasn't just any event—it was predominantly female-driven. As one of the few male vendors, I was conscious of the dynamics and the importance of creating a comfortable space. Our brand delves into themes of selective sex exchange, and I was determined to present it thoughtfully, ensuring it didn't freak anyone our or Scare the ladies off...Never wanna scare the ladies off..

Our vision has always intertwined with public service—mental health, sex education, and community outreach are pillars of our ethos. Initially, we considered donating a portion of our proceeds to the local health department. However, they kinda just laughed. They had an abundance of resources but lacked a way to reach the people. They hadn't engaged in community outreach since the pandemic.  This was a perfect chance for us to collaborate at the Icey Market and share our table. 

The health department's involvement was transformative. They provided overdose kits, condoms, educational pamphlets, and more. Our booth became a hub of information, support, and connection. The event's success surpassed our expectations, affirming that our brand was more than apparel—it was a movement.

This experience solidified our path. The fusion of fashion and community service isn't just working; it's thriving. We're doubling down, committed to making a difference, one event at a time. 

- @Hellogbenga