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If you ask webster, to be PICK-Y means your careful about what you choose to accept.

At IDJHSWA, that mindset is at the core of our company.

Our mission is centered around selectivity and discernment, not only in who you choose as a sexual partner but in the everyday decisions you make about your body, your time, your relationships, and your future. The PICK-Y collection takes that idea and puts it on your back, literally. Every piece is about choosing what actually fits you: your personality, your lifestyle, your standards, and where you’re headed.

This collection is built to last, both in meaning and in quality. The same way you want your choices to benefit you for years, these garments are designed to age with you instead of against you.

Bringing the PICK-Y Collection to Life

You’ve got the brown acid-wash T-shirt with an embroidered IDJHSWA logo on the front and a bold script logo screen-printed across the back.

Then there are the hoodies in black and brown, stamped with the PICK-Y graphic and the phonetic spelling across the chest. The collar is intentionally cut to sit a little lower, so your chains still sit right, even when it’s freezing outside. No awkward tugging your necklace over a tight crewneck. The hoodie respects the fact that your jewelry is part of the outfit.

We also introduced a women’s crop T-shirt featuring a front graphic that carries the same message in a more playful, fitted cut.

The workwear jacket is the anchor piece. It’s a full cotton canvas jacket with a rich brown corduroy collar, embroidered IDJHSWA logo on the front, and a plaid cotton lining that gives it that quietly luxe interior. On the inside, you’ll find the PICK-Y logo embroidered, a reminder that discernment starts within, even if the world only sees the outer layer.

None of these pieces happened by accident. We went through multiple sample runs and iterations to get the silhouettes, fabrics, colors, and graphics right. Every tweak mattered—how the hoodie hood sits when it’s up, how the jacket hangs in the back, how the embroidery feels against the skin. The collection only moved forward when the details matched the intention. We were PICK-Y.

What It Means to Own a PICK-Y Piece

Like most IDJHSWA pieces, the PICK-Y collection is designed to spark conversation.

Some people will lean straight into the sexual selectivity angle, talking about being more intentional about who they sleep with, what they share, and how they protect themselves. Others will use it as a broader statement about where discernment shows up in their lives: who they hang around, what environments they step into, and what they invest time and energy into.

Either way, wearing PICK-Y says something before you do.

Fashion as Activism

Our long-term goal is to continue building collections that position IDJHSWA as the world’s first true fashion activism brand.

For us, this is bigger than trend cycles, color palettes, or the hype of the moment. We’re pushing for something deeper: communities that are safer, smarter, and more intentional.

You can never be to careful so be PICK-Y.